This series of 10 – (3) hour workshops will make you battle-ready
to take your Sales Enablement initiative to the next level.

Is Your Team Ready?  Sales Enablement

Join us for Three Value-Packed Hours 



What does poor Sales Enablement look like?

  • Disconnected Executive Alignment
  • Sales Enablement professional’s lack of understanding of the company “go-to-market” strategy
  • Sales processes are tired or outdated without fresh insight from sales operations 


Aberdeen found that companies with excellent successful Sales Enablement programs have:

  • 32% higher team sales quota attainment
  • 24% better individual quota achievement
  • 23% higher lead conversion rate.

A Sales Enablement training that shortens the sales cycle and gets your customers to take action with outstanding results!

Date: October 23rd, 2019

Time: 8:30 am – 12 pm  

Location: Corporate Alliance of San Diego, 9540 Towne Center Drive, San Diego 92121

Registration: Limited to the 1st 15 participants

Upcoming Events

Executive Presentations & Proposals
  • Learn how to “FIRE UP” all your presentations to get the outcomes you desire

  • Master how to build a “compelling story” that engages your audience to take action

  • Discover the “key components” in every proposal that win business that are always left out

Sales Call & Meeting List
  • Master a system for mental preparation before eveyr sales call

  • Discover a powerful routine before every sales call

  • Learn how to use a “buddy system” to enhance your meeting list

  • How to build the right balance of skills, systems, and knowledge into your Onboarding program

  • How to include frontline managers in the process and be set up for success

  • How to coach the manager to look for frequent early wins during the first month for the new hire

  • Master a proven system for coaching to transfer any soft skills to your new hire

  • Build confidence in your coaching abilities as a facilitator, coach or manager

  • Learn how to identify strengths in any new hire and set them up to win



October 23rd, 2019



8:30-12:00 PM  



November 20th, 2019



10:00 – 1:00 PM  or 1:30 PM – 4:30 PM

  • How to build coaching culture in our company

  • How to make coaching moments memorable and postive

  • How to make sales coaching a team activity

Call Execution
  • Master a proven system for coaching to transfer any soft skills to your new hire

  • Build confidence in your coaching abilities as a facilitator, coach or manager

  • Learn how to identify strengths in any new hire and set them up to win


  • Playbooks-TBA

  • Sales Content Library-TBA

  • Team Huddle-TBA

  • Certification Assessments-TBA

  • Product Training-TBA

  • Micro Learning-TBA

  • Sales Process-TBA

  • Customer Stories-TBA

  • Company Story, Culture & Values-TBA

  • Negotiations-TBA

  • Mentoring-TBA

  • Win Stories-TBA

  • References-TBA

  • Incentives-TBA

  • Celebrations-TBA

  • Pipeline Management-TBA

  • Anayltics-TBA

Find Out How To Become A Sales Enablement
Master In Ten Impactful sessions!

You’ll Learn to how to:


Build KPIs & Metrics for your sales team


Roll out an impactful On-Boarding program


Execute an effective prospecting strategy


Create Playbooks that work


Create exciting Huddles that inspire your team


Tell a compelling story that will move your customer to action.


Master Coaching that counts


Write persuasive proposal that stand out above the competition


Use Social Learning to spread best practices


Maximize Broadcasts from Leadership to "get the joint jumping"

Your Tool Kit includes

Enablement Mastery hardcover book (First 15 participants)


Digital video recording of your presentations and coaching


The Sales Enablement Workbook


You will receive 6 Coaching Emails that will remind and refocus you on the core Sales Enablement concepts


When we were planning our West Territory Government Leadership Conference, we wanted to offer something to the entire team that would be memorable and impactful.  More importantly, we wanted to deliver a development program that would inspire and differentiate our Broker Managers in the field to attract and engage more actively selling Brokers then our competitors.  I am happy to say that the two-day “FIRE-UP” program delivered/facilitated by Master Trainer, Arthur Schwartz exceeded our expectations.  In fact, the surveys that have come back from the team all have one theme in common:  “Thank you, Senior Leadership; you knocked it out of the park with the FIRE UP program” and a rating of 97% on a 100 point scale – the first time I’ve seen this in my tenure at Aetna.

Gary Culp

Territory Vice President, Aetna

I have known Arthur for over 20 years working together in the Medicare Sales industry. Arthur was hired on by Aetna to conduct a 2 day Sales Presenter and coaching session training with our West regional sales team and all applauded the Fire Up training method, indicating it was one of the best sales trainings they had attended. He also videotaped the team which created an outstanding team building session as an added benefit. Art has a down to earth approach with valuable content that our employees could easily implement in the field. He is genuine in wanting to help teams succeed and I highly recommend Arthur and the “Fire-Up system” in taking your team to the next level in presenting and providing valuable feedback for success. 


Cindy Shirey-Miller

Market Head of Sales - Medicare Division, Aetna

I had the opportunity to work with Arthur who was part of my Peer Group Launch Team at Vistage. Arthur was my launch coach and was a valuable asset for me personally and professionally. His background in sales, plus his skill set in coaching brought great value each week as we met for about 4 months. Arthur was able to help me see more clearly the challenges that I faced and quickly identify the steps I could be taking to win. And it worked -- our team successfully launched! Aside from Coaching, I've found Arthur to be just a down to earth great guy to work with. Arthur, thanks for your help, partnership, and friendship. Press On My Friend!! - Andrew

Andrew Mulford

CEO at One Life Group, Vistage Worldwide, Inc.

Arthur is one of the most professional sales leaders I have ever met. We have a relationship that arcs over 35-years, from his days at Dale Carnegie to today. He has always been a vast resource for our organization and our members. He can speak on ANY sales related topic. His presentations are passionate, informative, challenging and highly interactive.

Jim Tenuto

Mentor, accountability partner, connector and facilitation as the owner at Renaissance Executive Forums San Diego, Renaissance Forums

Arthur offered a lot of insight and great coaching. His experience really comes through in his teaching style. He doesn't just teach but demonstrates the techniques. I've been more conscious about my own public speaking techniques since taking his training.

Robert Yee

Consulting Systems Engineer, Cisco

Arthur worked with our early in career team at Cisco and greatly inspired and challenged us in FiredUp Training. Arthur was able to both give us tangible ways to improve our public speaking skills and a framework for how to channel our new skills to positively impact other areas of our lives. We all came away with not just "what's" but "how's". Thank you, Arthur, for the impact you made on each and every one of us!

Katherine Harvey

CSAP Associate Sales Specialist, Cisco

“Arthur's leadership, expertise, and vision was instrumental in development and on-going management of AMN Healthcare's sales operations and sales training programs for our $750M revenue, 250+ person sized sales division. Arthur is a truly remarkable person who’s efforts with AMN’s sales teams has significantly improved individual and organizational performance. His robust knowledge of the healthcare industry, best sales practices, and organizational development principals are rare to find and were instrumental to the development and success of AMNs’ sales operations. Specifically, he oversaw the gap analysis of our complex sales cycle and managed a training team through the course design and ongoing delivery of a performance based on-boarding program. The result was the acceleration of new hire productivity ramp-up; generating $12 million in incremental revenue within a 12 month period.”

Will Morse

Vice President of Sales Operations, AMN HealthCare, “Arthur's leadership

Arthur is an amazing trainer in the areas of presenting and peak performance. My clients are extremely important to me, so when I choose a trainer for my team, I only want the absolute very best and that's what Arthur is, the very best. He has delivered several programs for me and he always produces outstanding results. He puts everything he has into every training he does and my clients absolutely love him!

Tom McCarthy

Head Coach at Thomas McCarthy & Associates; Author of Win The Presentation Game, Thomas McCarthy & Associates

Can't say enough about Arthur and how he helped raise my game for a high-profile speaking engagement -- serving as the MC of our global user event. I asked Arthur to make me feel more comfortable on stage and deliver a compelling message. He did way more than that, helping me craft my message, my delivery, and challenging me to engage the audience. Public speaking is an art, and nobody understands it better than Arthur. He will make your presentation and delivery exponentially better. Thank you Arthur!

L. Erik Bratt

Sr. Director Corporate Marketing & Communications, Kyriba

I attended an amazing speaking course, "FireUp Your Presentation" that Arthur Schwartz lead. The class from FireUp Coaching & Training taught me a new skill set and gave me the confidence needed to comfortably speak in front of any audience. I appreciate Arthur's coaching and use my new skills weekly if not daily. The training they provided is a gift that keeps giving. Thank you, Arthur and FireUp Coaching & Training!

Shawn Erickson

Systems Engineer, Cisco

“I worked directly with Arthur for almost 2 years as part of a new team within AMN Healthcare dedicated to implementing and branding a full-scale sales training and development program. Arthur was an integral leader of this initiative. His entrepreneurial spirit and resourcefulness generated new ideas and established a reputation among our customers and partners as the guys who got things done. Arthur is also an amazing sales (and life) coach who has honed his active listening, facilitation, and consulting skills - all difficult to find in the business world. Finally, his positive attitude endures in the face of tough times and he continuously perseveres in identifying and delivering win-win solutions. He is a fun and inspiring person. Thanks, Arthur.”

Jon Kochik

Training & Organizational Development, AMN Healthcare

About Me (Arthur Schwartz)

Arthur is a passionate sales professional. A PCC (professional certified coach) and Master Trainer for the past thirty years. He is an award-winning sales trainer and long-time mentor. He has trained over 20,000 people across North America, Asia, and Europe in the last thirty years in sales, sales management, and presentation training.

Arthur embarked on his first sales journey successfully selling Life and Health insurance. During his tenure, he developed a passion for helping others achieve their goals. This led him to sell Dale Carnegie training where he was responsible for growing the fastest territory spanning over 60 countries. He has been a top performing sales rep in three global sales organizations. He has managed top performing sales teams, and he’s led revenue-producing sales initiatives across those organizations.

Arthur uses what he teaches daily. He has been delivering Fire-Up training for Tom McCarthy and Associates for the past twelve years.

Arthur has been a competitive downhill skier, master scuba diver and has won multiple open water kayak races against competitors half his age. He and his wife Claudia, a respected HR Professional, amongst her peers, reside in San Diego, CA.

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